# SearchIntel

> SearchIntel is an AI search intelligence agency that helps brands understand and win visibility across ChatGPT, Claude, Gemini, and Google AI Overviews. Founded by Paul Byrne, who has 20+ years in search strategy including roles at MediaCom, Google, and TripAdvisor/Viator.

SearchIntel delivers strategic intelligence backed by proprietary monitoring technology. We help brands measure AI visibility, benchmark against competitors, and improve recommendation rates across all major AI platforms.

## Core Pages

- [Homepage](https://www.searchintel.tech/): Overview of services, how we work, and free AI visibility check tool.
- [Services](https://www.searchintel.tech/services/): Full service tiers from 45-day diagnostic to Category Domination retainers.
- [Technology](https://www.searchintel.tech/technology/): SearchIntel's AI monitoring platform, tracking Share of Memory and Recommendation Rate.
- [AI Visibility Audit](https://www.searchintel.tech/audit/): Entry-point 45-day AI Search Diagnostic service.
- [Travel & Tourism](https://www.searchintel.tech/travel/): Specialist AI visibility services for travel brands.
- [Partners](https://www.searchintel.tech/partners/): Agency and reseller partnership programme.
- [AI Automation](https://www.searchintel.tech/automation/): AI-powered marketing automation services.
- [Research](https://www.searchintel.tech/research/): Original AI search research and visibility benchmarks.
- [Free AI Visibility Check](https://www.searchintel.tech/check/): Instant free tool to check how any brand appears in AI answers.
- [Book a Call](https://www.searchintel.tech/call/): Schedule a strategy call with SearchIntel.
- [About](https://www.searchintel.tech/about/): About SearchIntel and founder Paul Byrne.
- [2026 AI Visibility Benchmarks](https://www.searchintel.tech/benchmarks/): Industry benchmark data from 5,600+ AI queries across travel, B2B SaaS, and consumer tech.

## Research Studies

- [You Don't Need One AI Strategy. You Need Six. (Study 01)](https://www.searchintel.tech/research/ai-visibility-by-platform/): Grounded measurement across six AI platforms (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode) of 100 neutral UK buying questions across ten industries. Only 5.3% of recommended brands are named by all six platforms; the average brand appears on 2.3 of the 6; 46.1% are named by only one platform; two platforms answering the same question agree on only 31.9% of the brands; ChatGPT and Claude agree least (22.2%); 6,119 citations across 2,423 domains, with YouTube the single most-cited source.

## Blog

- [What is AI Search Visibility?](https://www.searchintel.tech/blog/what-is-ai-search-visibility/): Definition and explanation of AI search visibility as a marketing metric.
- [How to Measure AI Search Visibility](https://www.searchintel.tech/blog/how-to-measure-ai-search-visibility/): Methods for tracking brand presence across AI platforms.
- [GEO vs SEO](https://www.searchintel.tech/blog/geo-vs-seo/): How Generative Engine Optimisation differs from traditional SEO.
- [What is GEO (Generative Engine Optimisation)?](https://www.searchintel.tech/blog/what-is-generative-engine-optimisation/): Complete guide to GEO and how brands can optimise for AI search engines.
- [AI Search for Travel Brands](https://www.searchintel.tech/blog/ai-search-travel-brands/): How AI search is changing discovery in the travel industry.
- [Why Brands Don't Show Up in AI Answers](https://www.searchintel.tech/blog/why-brands-dont-show-up-in-ai-answers/): The seven reasons brands don't appear in ChatGPT, Gemini, Claude or Google AI Overviews, and how to fix them.
- [How to Appear in Google AI Overviews](https://www.searchintel.tech/blog/how-to-appear-in-google-ai-overviews/): Tactics for winning placement in Google AI Overview answers.
- [How AI Recommends Brands](https://www.searchintel.tech/blog/how-ai-recommends-brands/): Entity authority, training data, and the signals that determine whether AI includes your brand in its answers.
- [GEO vs SEO](https://www.searchintel.tech/blog/geo-vs-seo/): Difference between Generative Engine Optimisation and traditional SEO, with platform-by-platform guidance.
- [What is Search Intelligence?](https://www.searchintel.tech/blog/what-is-search-intelligence/): Pillar page defining search intelligence and its role in modern marketing.
- [Share of Memory](https://www.searchintel.tech/blog/share-of-memory/): SearchIntel's proprietary metric for measuring AI brand recall.
- [AI Search for Enterprise Brands](https://www.searchintel.tech/blog/ai-search-for-enterprise-brands/): Enterprise-scale AI search visibility strategy.
- [AI SEO vs AI Search Visibility](https://www.searchintel.tech/blog/ai-seo-vs-ai-visibility/): Distinction between optimising for AI search and traditional AI SEO.
- [AI Visibility Scorecard](https://www.searchintel.tech/blog/ai-visibility-scorecard/): How to score and benchmark your brand's AI visibility.
- [Future of AI Search for Marketers](https://www.searchintel.tech/blog/future-of-ai-search-marketers/): What the shift to AI search means for marketing strategy.

## Key Concepts Defined on This Site

- **Share of Memory**: The percentage of AI queries in a given category where a brand appears in the response.
- **Recommendation Rate**: The proportion of AI appearances where the brand is actively recommended, not just mentioned.
- **Entity Authority**: How AI models perceive a brand's credibility and relevance in a topic area.
- **AI Visibility Score**: SearchIntel's composite score (0–100) measuring brand presence across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
- **Generative Engine Optimisation (GEO)**: The practice of optimising content and digital presence to appear in AI-generated answers.
- **Answer Engine Optimisation (AEO)**: Structuring content to appear in direct AI answers and featured snippets.

## About the Founder

Paul Byrne has 20+ years in digital marketing and search strategy. He led search for MediaCom working on LEGO, Adidas, Shell, and Coca-Cola. He has worked at Google and held client-side roles at TripAdvisor/Viator. He founded SearchIntel to help brands navigate the shift from keyword search to AI-driven discovery.

## Contact

Website: https://www.searchintel.tech
Book a call: https://www.searchintel.tech/call/