The evidence baseline
A reviewed picture of where the brand appears, who competes, what gets cited and where deeper records are available.
Answers: “Where do we actually stand?”AI Search Diagnostic / For marketing leaders
Founder-led · Defined scopeAI recommends your competitors.
Get a clear plan to respond.
See where your brand stands, understand the evidence behind the answers, and give your team a clear order of priorities. We do the investigation and interpretation. You decide the next move.
A real finding, not a performance promiseInvestigated.
Investigated.
Cited.
Still not named.
Our published research includes a brand whose pages were cited, yet which was not named in the final answer. Being found and being recommended are different questions.
Read the public research · Methods and limits includedStudy 02 · 12,264 machine-written searches · Three engines, two markets.
Research evidence—not a claim of client uplift.
01
A baseline you can trust
Your commercially relevant questions, measured across six AI surfaces. Repeated runs help distinguish patterns from one-off answers.
02
An action brief, not a data dump
Evidence-backed priorities, the questions still open, and a suggested order for your team or agency.
03
A decision your stakeholders can understand
A concise leadership summary and senior readout, with a plan to test what changes.
Start with a conversation
Start with your brand.
Talk to us about your business, your current activity and the decision you need to make.
What the first conversation is forYour priorities. The right scope.
A clear next step.
A clear next step.
We discuss whether a diagnostic would be useful—before you commit to any work.
Thank you. Your enquiry is in.
We will reply by email to agree a time for a first conversation.
The first conversation is about fit and scope. No work begins until the scope is agreed.
See the work first.
An ungated output example shows the thinking and the format before you get in touch.
Keep your existing team.
We provide the intelligence and priorities. Your team or agency can put them into practice.
Agree the commitment.
Question coverage, outputs and checkpoints are agreed in writing. Ongoing support is a separate decision.
Inside the diagnostic
Useful on the day.
Usable by the team.
More than a score. A set of decisions, with enough evidence to discuss them and a practical way to act.
SearchIntelDecision brief / Sample format
The finding.
The implication.
The next test.
01 / Observed
A brand’s pages were cited in an answer that did not name the brand.
02 / Interpretation
The selected competitor appeared to match the requested need more specifically. This is a hypothesis, not proven causation.
03 / Next test
Review the question-to-page fit, make a targeted change and retest against a recorded baseline.
Editorial reconstruction of Study 02. Illustrative next test; no intervention result claimed.
Read the full source and limitations ↗The action brief
Priorities your team or agency can assess, with the supporting evidence and a proposed next test.
Answers: “What should we do first?”The leadership readout
A concise summary to take into the room, including what the evidence supports and what still needs testing.
Answers: “How do I make the case internally?”Proposed core outputs. The final scope is agreed around your brand, markets and team.
Designed for a real decision
You do not need more activity.
You need the right next move.
A good fit for established brands and marketing teams that need to decide where AI search belongs in their plan—and have a team or agency able to act.
Not a software trial, a generic automated score or a guarantee of recommendations.
Discuss my brandWhat happens next
A useful call.
Then a clear scope.
PB
Paul Byrne
Founder, SearchIntel
Founder, SearchIntel
20 years in search strategy.
Read Paul’s background
What will the first conversation cover?
Your brand, markets, current activity and the business decision behind the enquiry. We discuss what a diagnostic could answer and what an appropriate scope would look like. The full diagnostic is a separate engagement—not a free scan included with the call.
What would we need to do?
Help agree the buyer questions, markets, competitors and business priorities. SearchIntel runs the measurement and interprets the evidence. Any access, inputs and review time needed are set out before work starts.
How quickly will we see useful work?
We agree the timetable and review checkpoints before starting, including when you will see the baseline and discuss early findings. Timings depend on the agreed scope; this is not a promise of instant results.
Do we have to change our tools or agency?
No. The diagnostic can inform the team and tools you already use. Implementation and any ongoing support are agreed separately.
Do all six platforms expose detailed traces?
No. Six-surface visibility measurement is separate from deeper trace coverage. We label available records, our interpretations and the parts that providers do not expose.
Can you guarantee AI will recommend us?
No. We do not control the platforms. We agree the work we will deliver, separate observation from interpretation and define how changes will be tested.