SearchIntel is a UK-based marketing agency specialising in AI search visibility. We help brands understand and improve how they appear in answers from ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. We are not a property search platform or real estate service. SearchIntel was founded by Paul Byrne, who spent 20 years leading search strategy at Google, Greenlight, MediaCom (Adidas, Shell, Coca-Cola), IPG Mediabrands (LEGO), and TripAdvisor/Viator.

What is AI search visibility?

AI search visibility is how often, and how favourably, AI platforms like ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and Google AI Mode mention or recommend your brand when users ask questions in your category. Unlike traditional SEO, which optimises for ranked search results, AI search visibility focuses on whether AI models cite, recommend, or describe your brand accurately within direct answers.

How is SearchIntel different from a traditional SEO agency?

Traditional SEO agencies optimise for Google's ranked search results. SearchIntel optimises for the answer economy: how AI platforms like ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and Google AI Mode represent your brand in direct answers. We combine proprietary AI visibility monitoring technology with 20 years of search strategy expertise. Most search now ends without a click; AI search visibility is what determines whether your brand gets recommended at all.

Which AI platforms does SearchIntel monitor?

SearchIntel monitors brand visibility across the six major AI search platforms: ChatGPT, Claude, Google Gemini, Perplexity, Google AI Overviews, and Google AI Mode. We track recommendation rate, citation patterns, brand framing, and competitive context across each platform, in multiple markets and languages.

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO), also called Answer Engine Optimisation (AEO), is the practice of improving how AI-generated answers represent your brand. It includes structured data, third-party citation strategy, content architecture for AI ingestion, and entity authority signals that help AI models cite, recommend, and accurately describe your brand.

How does SearchIntel measure AI visibility?

We use three primary metrics. Share of Memory measures the percentage of AI queries in your category where your brand appears. Recommendation Rate measures how often the brand is actually recommended versus just mentioned. Entity Authority measures how AI models perceive your brand's credibility. We benchmark each of these against direct competitors and across all six major AI platforms.

Who founded SearchIntel?

SearchIntel was founded by Paul Byrne, who has over 20 years of experience in search marketing and digital strategy. Paul started in search at Google, then led practices at Greenlight and at MediaCom (Adidas, Shell, Coca-Cola). At IPG Mediabrands he led the global digital transformation of LEGO's search and content programmes. He most recently held client-side roles as VP Search Marketing at TripAdvisor and Viator.

What industries does SearchIntel work with?

SearchIntel works with mid-market and enterprise brands across multiple verticals, with particular depth in travel and tourism, consumer technology, B2B SaaS, financial services, and agency partnerships. Our clients typically have £10M to £500M+ revenue and existing investment in SEO, content marketing, or paid search.

Know if AI recommends your brand and why.

We help brands understand and win visibility across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and Google AI Mode.

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Market: UK Category: Running shoes

Nike vs Adidas running shoes

Google AI Overview

via editorial citation

Recommended Nike

ChatGPT

secondary mention only

Mentioned Adidas

Claude

no brand mention

Not present ,

Gemini

via product review source

Recommended Brooks

Perplexity

via Reddit citation

Mentioned Nike

Google AI Mode

via owned page citation

Recommended Nike

Same query. Different recommendations.

Each AI platform uses different sources and selection logic. Rankings don't predict who gets recommended.

Google AI Overview

Recommended

Nike

via publisher citation

ChatGPT

Mentioned

Adidas

via reviews citation

Claude

Not present

No brand named

No citation returned

Gemini

Recommended

Brooks

via review-site citation

Perplexity

Mentioned

Nike

via Reddit citation

Google AI Mode

Recommended

Nike

via owned-page citation

Your customers are asking AI for recommendations. Are you in the answer?

Search intelligence for the answer economy

SearchIntel is an AI search intelligence agency. We combine proprietary tracking tools with strategic advisory to help brands understand and win visibility across AI platforms. Most brands don't know why they don't show up in AI answers, we fix that.

We're not a DIY dashboard. We're search intelligence experts who interpret the data and tell you what to do.

How we work

Start with a baseline. Go deeper when ready.

Get Clarity

Understand where you stand in AI search with a baseline assessment or visibility audit.

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Get a Plan

Go deeper with a strategic diagnostic, citation strategy, or team training.

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Get Results

Ongoing advisory and execution to win and maintain AI visibility.

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Built on 20 years of search strategy

SearchIntel is founded by Paul Byrne, who spent two decades in search starting at Google, then leading practices at Greenlight, MediaCom (Adidas, Shell, Coca-Cola) and IPG Mediabrands (LEGO), and most recently as VP Search Marketing at TripAdvisor/Viator.

We built SearchIntel because AI is changing how people find brands, and most companies don't have visibility into what's happening. Search intelligence, knowing exactly which AI platforms recommend your brand and which recommend your competitors, is the foundation of everything we do.

Read: What is search intelligence? →

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