About SearchIntel - AI Search Intelligence Agency

Company Facts

2025

Founded

London, UK

Headquarters

Independent

Independent & founder-funded

5 Platforms

Monitored continuously

SearchIntel is an independent AI search intelligence agency based in London, UK. We were founded in 2025 to solve a problem that most brands do not yet fully understand: the shift from search to answers.

Customers are no longer clicking through ten blue links. They are asking ChatGPT for recommendations, getting answers from Google AI Overviews before they see organic results, and relying on Gemini, Claude, and Perplexity to make purchasing decisions. The brands that appear in those answers win. The ones that don't are invisible in the fastest-growing discovery channel in marketing.

SearchIntel exists to help brands measure, understand, and improve their visibility in this new landscape. We are not a dashboard company. We are not a traditional SEO agency. We are a strategic intelligence partner that combines proprietary monitoring technology with two decades of search strategy expertise.

What We Do

SearchIntel operates proprietary monitoring technology that tracks brand visibility across five AI platforms: ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. We query these platforms with real customer questions, hundreds of them, run each query multiple times to account for the non-deterministic nature of AI responses, and score visibility using our 8-dimension methodology. The result is a precise, data-backed picture of how AI sees your brand compared to your competitors.

But data alone is not enough. Most monitoring tools stop at the dashboard. SearchIntel goes further. We combine this technology with 20 years of search strategy experience, built on work with brands like LEGO, Adidas, Coca-Cola, and TripAdvisor, to interpret the data and deliver specific, actionable recommendations. We tell you what is happening, why it matters, and exactly what to do about it.

Our engagements range from one-off diagnostic audits to long-term strategic advisory and full execution programs. Whether you need to understand your current position, build a 12-month roadmap, or execute a complete AI search optimization strategy, we have a service tier that fits.

AI Visibility Monitoring

We track how your brand appears across 5 AI platforms. Share of Memory, Recommendation Rate, Entity Authority, and Citation Readiness scored and benchmarked against competitors. You get a clear picture of where you stand today and how it changes over time.

Strategic Advisory

Monthly intelligence reports, competitive analysis, and actionable recommendations. We tell you what's changing, what it means, and what to do next. Every recommendation is prioritised by impact so your team knows where to focus first.

AI Search Optimization

Structured data, third-party citation strategy, entity authority building, and content optimization. The execution layer that moves your visibility score. We handle the work, not just the strategy.

Diagnostics & Audits

45-day deep dives covering 50-100 keywords across all AI platforms. Competitive benchmarking, citation analysis, financial impact modelling, and a 12-month roadmap. You walk away knowing exactly where you are losing visibility and how to win it back.

Our Methodology

We query the actual AI platforms, ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews, with real user questions. No proxies. No estimates. Real data from real queries. Each brand we work with gets a custom set of queries based on their category, their competitors, and the questions their customers actually ask.

AI responses are non-deterministic. The same question asked twice can produce different answers. That is why we run each query multiple times to build a statistically meaningful picture of how each platform treats your brand. This approach eliminates the noise and reveals genuine patterns in visibility, recommendation, and citation.

To date we have analysed over 5,600 queries and tracked visibility across 5 AI platforms. Our benchmarks cover travel, consumer tech, B2B SaaS, financial services, and more. Every recommendation we make is grounded in this data.

How it works, step by step:

1

Query AI platforms with real customer questions

We build keyword sets from actual purchase-intent and research queries in your category. These are the questions your customers are asking AI right now.

2

Run each query multiple times to account for non-deterministic responses

AI models produce different answers on different runs. We run queries multiple times per platform to build a reliable statistical picture rather than relying on a single snapshot.

3

Score visibility using our 8-dimension methodology

We measure Share of Memory, Recommendation Rate, Entity Authority, Citation Readiness, Sentiment, Competitive Position, Platform Consistency, and Content Alignment. Each dimension is scored and benchmarked.

4

Identify gaps, competitors, and citation sources

We map which competitors appear in your space, which third-party sources AI models cite most frequently, and where the specific gaps in your visibility lie.

5

Deliver specific, actionable recommendations

Every finding comes with a clear diagnosis and prescription. Not "improve your content" but "add structured FAQ schema to these 12 product pages to increase citation eligibility on Gemini and Google AI Overviews."

Who We Work With

Enterprise brands, growth companies, and agencies across four core verticals.

Travel & Tourism

Our primary vertical. Travel is inherently recommendation-based. When someone asks "best things to do in Barcelona" or "where should I stay in Lisbon," AI platforms recommend specific brands by name. If you are not in those answers, you are losing bookings before the customer even sees your website.

Consumer Tech

"Best X" queries are dominated by AI answers. Product recommendations, comparisons, and "which should I buy" questions are increasingly answered by AI before users click a single link. We help consumer tech brands ensure they appear in those recommendations.

B2B SaaS

The consideration set for B2B buyers is being shaped by AI research. Decision-makers ask ChatGPT and Perplexity to shortlist vendors before speaking to sales. If AI does not include you in that shortlist, you may never get the conversation.

Agencies

We partner with digital agencies, media agencies, and SEO specialists to add AI search intelligence to their service offering. White-label reporting, co-delivery, and reseller models available.

Clients and partners include:

MullenLowe (IPG)

AI search training and strategy for one of the world's largest agency networks

GetYourGuide

AI visibility diagnostic and strategic recommendations for the global experiences marketplace

Incubeta

Strategic partnership integrating AI search intelligence with performance marketing capabilities

Methodology built on experience with:

Paul Byrne, Founder

LinkedIn | paul@searchintel.tech

Founder & CEO

I have spent 20 years in search marketing and digital strategy, working at every level of the industry: agency, platform, and client-side.

At MediaCom, part of GroupM and WPP, I led search strategy for some of the world's most recognised brands, including LEGO, Adidas, Shell, and Coca-Cola. I managed multi-million pound search budgets and built the strategies that drove growth across paid and organic channels.

I worked at Google, seeing the search ecosystem from the platform side. Understanding how Google thinks about search quality, ad relevance, and user intent gave me a perspective that few agency or client-side marketers have.

Most recently, I served as VP Search Marketing at TripAdvisor/Viator, running search strategy client-side for one of the largest travel companies in the world. I managed budgets exceeding 50M and was responsible for search-driven revenue across multiple markets.

In late 2024, I started noticing something that changed everything. Brands I had worked with for years, brands with strong Google rankings and massive content libraries, were invisible in AI answers. ChatGPT, Gemini, and Perplexity were recommending competitors by name while these brands didn't appear at all. Worse, nobody was measuring it. Nobody even knew it was happening.

I saw the organic search collapse firsthand. Google searches ending without clicks. AI platforms answering questions directly, pulling from third-party sources like Reddit, review sites, and publishers instead of brand websites. The old rules of search were breaking down, and the brands that had invested millions in SEO were being bypassed.

That is why I launched SearchIntel. Not as a dashboard company or another agency selling tactics. I built it to answer a simple question that every brand needs answered: does AI recommend your brand, and if not, why?

SearchIntel combines the monitoring technology I wished had existed during my years managing search at scale, with the strategic expertise that only comes from two decades of working with brands spending tens of millions on search. We don't just show you the data. We interpret it and tell you what to do about it.

Our Approach

Most tools show you a dashboard. Most agencies give you a to-do list. We do both, and we tell you which items actually move the needle. Every recommendation is backed by data from our monitoring platform and grounded in experience managing search at scale.

We believe in clarity over complexity. You should not need a data science degree to understand where your brand stands in AI search. Our reports are written in plain English, with specific numbers and clear next steps. No jargon. No filler. Just the intelligence you need to make better decisions.

We also believe in accountability. Every engagement comes with clear metrics, defined timelines, and measurable outcomes. If we tell you to do something, we can show you the data that supports it.

The Company

SearchIntel is a UK-based AI search intelligence agency, founded in 2025 and headquartered in London. We are independent, which means we answer to our clients, not to investors.

Our positioning is simple: most tools just show data, most agencies just give tactics. SearchIntel delivers strategic intelligence backed by data, plus the execution capability to act on it.

We track visibility across Google AI Overviews, ChatGPT, Claude, Gemini, and Perplexity. We work with enterprise teams, agencies, and growing brands across travel, consumer tech, B2B SaaS, and financial services. Our methodology has been built on experience with brands spending over 50M on search and validated across thousands of AI queries.

paul@searchintel.tech | searchintel.tech | London, UK

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