Free AI Brand Checker: See Whether AI Recommends Your Brand

Yes, there is a free one, and this is it. An AI brand visibility checker that queries ChatGPT, Claude, Gemini, Perplexity and Google AI Mode with your questions and tells you which of them name you. Result in about 30 seconds. No signup.

Enter queries your customers might ask AI assistants about

Free. No signup required. Results in under 30 seconds.

No data stored without consent Real-time AI queries Evidence notes you can review

What This AI Brand Checker Tests

The checker puts your questions to five AI platforms in real time: ChatGPT, Claude, Gemini, Perplexity and Google AI Mode. It is a live query rather than a lookup against stored answers, so you are reading what those platforms say today. Google AI Mode is included because a brand can rank on page one of Google and still be absent from the AI Mode answer, which is why an AI Mode checker tells you something a rank tracker cannot.

A result is a grid. Each row is one of your questions, each column is one platform, and each cell says whether your brand was named in that answer. Above the grid sits a visibility signal out of 100 for the sample you ran. Below it is a list of the brands the platforms named instead of you, which is the benchmarking view: it shows who AI search currently prefers in your category, and those names are often not the competitors you track in Google.

This is a sample, not an audit. Five questions across five platforms is enough to tell you whether you have a visibility problem and roughly where it sits. The full diagnostic runs the same method across 50 to 100 questions and adds Google AI Overviews, with the sources and citations behind each answer.

How the AI Brand Checker Works

1

Enter Your Brand

Type your brand name and up to 5 keywords your customers search for. Choose your market from 6 regions including UK, US, Germany, France, Spain, and Netherlands.

2

We Query AI Platforms

Our tool queries ChatGPT, Claude, Gemini, Perplexity and Google AI Mode in real time with your keywords. We check whether each platform mentions, recommends, or ignores your brand entirely.

3

Get Your Visibility Score

You get a score out of 100, a platform-by-platform breakdown, and a list of competitors AI recommends instead of you. Most brands are surprised by theirs.

What You Get Back From a Check

AI Visibility Score

A score out of 100 showing how often AI platforms mention your brand across your target keywords. Scored per keyword and per platform.

Platform Breakdown

See exactly which AI platforms mention you. A brand might appear in Gemini and Perplexity but be completely invisible on ChatGPT and AI Mode. Each platform has different training data and citation behaviour.

Competitor Detection

We identify which brands AI recommends instead of you. These are your real competitors in AI search, and they're often different from your traditional search competitors.

Keyword-Level Detail

Results broken down per keyword so you can see exactly where you're visible and where you're missing. Tells you which content gaps to fix first.

Why AI Brand Visibility Matters

68%

of US Google searches now end without a click, up from 60% in 2024. AI answers the question directly. SparkToro, 2026

84%

of AI citations come from earned media, not brand websites. Journalism alone is 27%. Muck Rack, 2026

0.3%

of AI citations come from paid or advertorial content. You cannot buy your way into the answer. Muck Rack, 2026

Customers aren't just searching anymore. They're asking. AI platforms like ChatGPT, Claude, and Gemini are becoming the first place people go for recommendations. If your brand doesn't appear in those answers, your competitors get the recommendation. Our free AI brand checker shows you exactly where you stand and what to fix. Read more about why brands don't show up in AI answers.

What an AI Brand Check Result Looks Like

From our April 2026 UK pensions scan of 20 firms across five high-intent queries. The score range was the widest we have seen in any single sector: zero to one hundred out of one hundred.

Firm AI Visibility Score Pattern
NEST100Wikipedia + regulator + trade press
Barnett Waddingham88Heavy trade-press footprint
Hymans Robertson88Strong Wikipedia + analyst coverage
Smart Pension52Mid-tier press density
Spence and Partners4Strong website, thin external presence
Capita Pensions0Invisible to AI search

Your report shows the same view for your firm: a score per query, a platform-by-platform breakdown, and a named list of the competitors AI recommends instead.

Why Your Sector Specifically Doesn't Show Up in AI Answers

The 7 causes across every sector

The full breakdown of why brands are missing from AI generated answers, backed by 75-brand UK data.

Wealth and pensions

35-firm UK wealth and pensions scan. The sources AI trusts for financial services: regulators, trade press, Wikipedia.

Consumer tech

Why Reddit and reviewer sites (Wirecutter, RTINGS) dominate AI answers for consumer electronics, and what changes it.

The Five AI Platforms We Query

ChatGPT

900M weekly active users (OpenAI, Feb 2026)

Claude

Conservative on brand mentions, strongest evidence threshold

Gemini

Highest brand-mention rate of any major platform

Perplexity

Cites its sources on every answer, so the evidence trail is visible

Google AI Mode

Built differently from classic Google rankings, so results differ

Google AI Overviews sits outside the free check and is covered in the full diagnostic.

Frequently Asked Questions

What is AI visibility?

AI visibility measures whether AI platforms like ChatGPT, Google AI Mode, Gemini, Claude and Perplexity mention or recommend your brand when people ask questions in your category. A brand with high AI visibility gets cited across multiple platforms; a brand with low visibility is invisible to the growing number of people who use AI to make decisions.

How does the free AI brand checker work?

Enter your brand name and up to 5 keywords your customers search for. We query ChatGPT, Claude, Gemini, Perplexity and Google AI Mode in real-time with those keywords and check whether your brand appears in their answers. You get a visibility score out of 100 and see exactly which platforms mention you and which don't.

Why should I check my AI visibility?

68% of US Google searches now end without a click (SparkToro, 2026), and AI is answering more customer questions directly. If your brand doesn't appear in those AI-generated answers, your competitors are getting the recommendation instead. Checking your AI visibility shows you exactly where you stand and what to fix. Read our guide on why brands don't show up in AI answers for a deeper look at what's happening.

What is an AI visibility checker?

An AI visibility checker is a free tool that tests whether AI platforms mention or recommend your brand. SearchIntel's AI visibility checker queries ChatGPT, Claude, Gemini, Perplexity and Google AI Mode in real time, returns a visibility score out of 100, shows which platforms name you, and lists the competitors AI recommends instead. No signup is required.

What is the best AI brand checker?

An AI brand checker tests whether your brand appears in AI generated answers from ChatGPT, Claude, Gemini, Perplexity and Google AI Mode. The best AI brand checkers query all five platforms in real time, score visibility per platform, identify which competitors AI recommends instead, and break results down per keyword. SearchIntel's free AI brand checker covers all five major platforms and returns a score in roughly 30 seconds.

Can I check my brand in Google AI Mode?

Yes. The free checker includes Google AI Mode alongside ChatGPT, Claude, Gemini and Perplexity, so it works as an AI Mode checker as well as a general AI visibility check. AI Mode answers are built differently from classic Google rankings, so your brand can rank on page one and still be absent from the AI Mode answer.

How do I check my AI brand visibility?

Run the same queries a prospective customer would. Open ChatGPT, Claude, Gemini, Perplexity and Google AI Mode and ask each one a category question (best [your category], who should I use for [use case], top brands for [need]). Count how often your brand appears versus competitors. For a structured check across all five platforms with a numeric score, use SearchIntel's free AI brand visibility checker.

What does an AI brand visibility checker measure?

An AI brand visibility checker measures three things: whether each AI platform mentions your brand on category queries, whether the platform recommends your brand specifically, and which competitors AI cites instead. Output is typically a 0 to 100 score per platform plus a list of named competitors. The best AI brand visibility checkers also flag which keywords return your brand and which do not.

Is there a free AI brand checker?

Yes. This page is one. SearchIntel's free AI brand checker runs your questions against ChatGPT, Claude, Gemini, Perplexity and Google AI Mode, with no signup and no card. It returns a visibility signal out of 100, a platform-by-platform breakdown, and a list of the competitors those platforms named instead of you. The limit is five questions per check, which is a sample rather than a full audit.

Why should I run an AI brand checker on my company?

ChatGPT reached 900 million weekly users in February 2026 (per OpenAI). Google AI Overviews now trigger on 48 percent of tracked queries (per BrightEdge through February 2026). If your brand is not appearing in those AI generated answers, prospective customers who rely on AI for recommendations never see you. An AI brand checker tells you where you stand before competitors widen the gap.

What should I do if my score is low?

A low score means AI platforms aren't citing your brand, but that's fixable. The most common causes are missing schema markup, lack of third-party mentions, and content that doesn't directly answer customer questions. Read why brands don't show up in AI answers for the full breakdown, or learn about AI search optimization. Ready to act? Book a free strategy call.