AI SEO Agency

Most SEO agencies optimise for Google.
We optimise for AI.

Your customers aren't searching for you in a search box anymore. They're asking ChatGPT, Gemini, and Claude. SearchIntel helps brands win those answers.

The way people find brands has changed

Most searches now end without a click. AI systems answer the question directly. The brand that gets recommended is the one that wins the customer — before a website visit even happens.

Signal
Traditional SEO
AI SEO
Where you need to appear
Google blue links
ChatGPT, Gemini, Claude, AIO
Primary ranking signal
Backlinks + keywords
Entity authority + citations
Content that wins
Keyword-optimised pages
Quotable, structured, third-party
How it's measured
Ranking position + organic traffic
Share of Memory + Recommendation Rate
Key platforms
Google
ChatGPT, Gemini, Claude, Perplexity, AIO

What AI SEO actually involves

Three things drive AI visibility. Traditional SEO touches one of them.

Entity Authority

AI models build mental models of brands from what they've read about them. If your brand lacks structured data, consistent descriptions, and credible third-party mentions, AI systems treat you as unverified — and don't recommend you.

Citation Signals

AI answers are built from sources — reviews, Reddit, directories, publications, and editorial coverage. Most citation sources are not your own website. Winning AI visibility means winning the third-party conversation about your brand.

Crawlable Structure

AI crawlers need clear signals: structured data (schema), FAQ content, defined service descriptions, and explicit authorship. Without these, AI models can't accurately categorise what your brand does or who it's for.

Built for marketing leaders watching organic decline

If your organic traffic is flat or falling while your Google rankings hold, AI search is almost certainly the cause. Users are getting answers before they reach your site.

SearchIntel works with VP Performance Marketing, Heads of SEO, CMOs, and demand generation leads at companies spending £50K+ per month on search and content — brands where AI visibility is already a measurable gap, not a future risk.

See if AI search is affecting your pipeline

VP Performance Marketing

Watching organic traffic decline despite stable rankings. Needs data to explain the gap to leadership.

Head of SEO / Content

Knows traditional SEO isn't enough but needs a framework — and a business case — for AI optimisation.

CMO / Marketing Director

Needs a strategic narrative for leadership: where visibility is being lost, to whom, and what it costs.

How we work

Every engagement starts with measurement. You can't fix what you can't see.

1

Get Clarity

We run your brand across 100–200 keywords on ChatGPT, Gemini, Claude, Perplexity, and Google AIO. You get an AI Visibility Score, a competitive benchmark, and a financial impact estimate.

2

Get a Plan

We build a 90-day roadmap targeting the specific gaps — schema, citation sources, content angles, third-party mentions — that move your score. Prioritised by impact, not effort.

3

Get Results

Monthly tracking shows movement. We report on Share of Memory, Recommendation Rate, and competitor changes — the metrics that matter, not rankings.

Built on 20 years of search strategy

SearchIntel is founded by Paul Byrne. Two decades leading search at MediaCom on LEGO, Adidas, Shell, and Coca-Cola. Time at Google. Client-side at TripAdvisor and Viator.

We've seen every major search shift — from the first Google algorithm updates to the emergence of voice, featured snippets, and now AI answers. Most tools just show you the data. Most agencies just give you tactics. SearchIntel delivers strategic intelligence backed by data, plus the expertise to act on it.

5

AI platforms tracked

20+

years search experience

5,600+

AI queries in benchmark study

48hrs

from brief to first data

Common questions

AI SEO is the practice of optimising a brand's digital presence so it appears in AI-generated answers from systems like ChatGPT, Google AI Overviews, Claude, and Gemini. Unlike traditional SEO, which targets Google rankings, AI SEO focuses on citation signals, entity authority, third-party mentions, and structured content that AI models use when generating responses.
Traditional SEO optimises for ranking in Google's blue-link results. AI SEO optimises for appearing in AI-generated answers. A brand can rank #1 on Google and score 0% in ChatGPT — they are different systems with different ranking signals. AI systems prioritise third-party mentions, structured data, entity authority, and trusted citation sources over keyword density or backlink count alone.
SearchIntel measures and optimises for ChatGPT, Google AI Overviews, Claude, Gemini, and Perplexity. These five platforms represent the majority of AI-driven search queries reaching brands today. We track Share of Memory and Recommendation Rate across all five.
We use our proprietary platform to run systematic queries across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Each keyword is tested multiple times. We track whether a brand appears, whether it's recommended or just mentioned, which competitors appear instead, and which sources are being cited. The output is an AI Visibility Score (0–100) with platform breakdown.
Meaningful movement is typically measurable within 60–90 days of implementing citation, schema, and content changes. The timeline depends on how well-established the brand is online, the competitive intensity of the category, and how quickly third-party citation sources can be built.
The fastest entry point is the 45-Day AI Search Diagnostic (from £2,000). It covers a baseline AI visibility audit across 4 platforms, a competitive benchmark, citation source analysis, a financial impact estimate, and a 90-day roadmap — delivered within 2–3 weeks. Or book a free call and we'll show you where your brand currently stands.

Find out where you stand in AI search

We'll show you your AI Visibility Score, who's beating you, and what it's costing you — in a free 30-minute call.