AI visibility tools: what each one measures
An AI visibility tool runs a set of prompts through AI engines on a schedule and records whether your brand is mentioned, recommended or cited, and which sources the answers use. This directory lists ten tools, what each measures and which engines it covers, taken from each vendor's own pages.
Which tools are there, and what do they cover?
| Tool | AI engines covered | Published pricing | Public price? | What it measures |
|---|---|---|---|---|
| Profound Source | ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, Exa Search (up to 9 on Enterprise) | Free trial (50 prompts daily for 7 days on ChatGPT, Gemini, Google AI Overviews); Enterprise is custom; an agency plan is mentioned, price not published | No public price for Enterprise | Answer engine insights, prompt volumes, agent analytics, AI content agents |
| Peec AI Source | ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini, Naver AI (choose 3 on self-serve plans; Perplexity and others as paid add-ons); up to 13 models on Enterprise | From €85 a month (Starter, 50 prompts) | Yes | Visibility, position, sentiment and share of voice; source and citation analytics |
| Otterly.AI Source | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Google AI Mode and Gemini as add-ons | From $29 a month (Lite, 15 prompts) | Yes | Brand mentions, link citations and domain rankings; brand visibility index, GEO audit, prompt research, agent analytics, ChatGPT Ads tracking |
| AthenaHQ Source | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, Mistral | Free tier; Starter $295 a month (3,600 credits, 1 credit = 1 AI response) | Yes | Prompt and response analysis, sources and competitor insights, content recommendations |
| Dageno Source | 9 platforms (per the pricing page), including ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews and AI Mode | From $49 a month (Starter, shown as reduced from $89); 7-day free trial | Yes | Market and competitor data, citation performance |
| SE Visible (SE Ranking) Source | ChatGPT, Gemini, Google AI Mode, Perplexity, Google AI Overviews | From $99 a month (Basic, 200 prompts); 10-day free trial | Yes | Brand visibility, sources, competitor analysis, prompt research |
| Semrush AI Visibility Toolkit Source | Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini | From $99 a month; 7-day free trial | Yes | AI mentions, citations, sentiment and share of voice alongside SEO data |
| Ahrefs Brand Radar Source | Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Copilot | Custom prompts from $50 a month; AI Visibility Index from $199 a month; each paid Ahrefs plan includes a small daily prompt quota | Yes | Mentions and citations from a large prompt index plus your own prompts |
| Scrunch Source | ChatGPT, Perplexity, Google AI Overviews, Copilot (Core plan) | From $250 a month (Core, 125 prompts); 7-day free trial | Yes | Monitoring and citations, site audits, agent traffic |
| BrightEdge AI Catalyst Source | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini and others | Request a demo | No | Mentions and citations by engine, benchmarked against competitors |
What does an AI visibility tool actually measure?
Mostly three things: whether your brand appears in an answer (a mention), whether a page of yours is used as a source (a citation), and how often you appear compared with competitors (share of voice). Some tools add sentiment, prompt volumes or traffic from AI assistants.
Which tools track mentions, and which track citations?
All ten describe tracking brand visibility and some form of citation or source data; the table shows each vendor's own description. Being able to see the sources behind each answer matters, because the sources are what you can change.
When is a tool enough, and when do you need analysis?
A tool is enough when you have someone who will read it every week and knows what to do with it. It is not enough when the question is why AI chooses a competitor and what to change first. That needs someone to read the answers, trace the sources and turn them into priorities. That is the work we do. (Our view, as an advisory firm.)
Want to see where AI recommends your competitors instead of you?
We look at the questions your buyers ask, what six AI platforms answer, and which sources those answers lean on. Then we set out the priorities, with the evidence for each.
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