Methodology built on experience with
From quick assessments to full strategic programs. Find the right way to start.
Methodology built on experience with
Start here. Get a baseline, build a business case, or upskill your team.
60-minute diagnostic session with baseline visibility analysis.
Who it's for
Founders, small teams, consultants exploring AI visibility.
What's included
Best for:
Founders and small teams who want a fast, affordable baseline before committing to a larger engagement.
Not for:
Enterprise teams needing multi-market analysis or board-level reporting.
A structured engagement for brands beginning their AI search journey and teams building an internal business case.
Who it's for
Marketing managers, SEO leads building a business case.
What's included
Best for:
Marketing managers and SEO leads who need data to build an internal business case for AI search investment.
Not for:
Brands who already know they need execution and want to skip straight to optimisation.
Team capability building session (half-day or full-day).
Who it's for
Agencies, in-house marketing teams, PR teams.
What's included
Best for:
Agencies and in-house teams who want to understand the AI search landscape and build internal capability fast.
Not for:
Teams looking for done-for-you execution or ongoing monitoring.
Free
Quarterly research report on AI visibility in the travel sector.
Who it's for
Travel industry professionals, journalists, analysts.
What's included
Comprehensive strategic engagements for brands ready to invest in AI visibility.
Comprehensive AI search audit with strategic roadmap and executive narrative.
Who it's for
Enterprise brands and serious mid-market teams.
What's included
Best for:
Enterprise brands and mid-market teams who need a board-ready narrative and a clear strategic roadmap before committing to execution.
Not for:
Small teams with limited budget who just need a quick baseline. Start with the SMB Assessment instead.
Strategic engagement focused on the sources AI actually cites.
Who it's for
Brands who understand that 85% of AI citations come from third parties.
What's included
Best for:
Brands who understand that AI models cite third-party sources (review sites, publisher coverage, community forums) more than brand websites, and want a plan to influence those sources.
Not for:
Teams who haven't done an initial audit yet. You need baseline data before building a citation strategy.
Extension covering paid AI search channels.
Who it's for
Clients wanting visibility across organic and paid AI search.
What's included
Best for:
Brands already running paid search who want to extend into AI-native advertising channels like Google AI Overviews and ChatGPT ads.
Not for:
Brands focused purely on organic AI visibility. This is a paid media extension.
Continuous intelligence, guidance, and support to stay ahead as AI search evolves.
Ongoing strategic guidance without execution burden.
Who it's for
CMOs and VPs wanting continuous visibility intelligence.
What's included
Best for:
Marketing teams who want dedicated account support, ongoing intelligence, and strategic direction that balances SEO with paid search guidance.
Not for:
Brands who need someone to write, publish, and manage content. That's the Execution tier.
SearchIntel platform access without strategic advisory.
Who it's for
Teams with internal capability who need the data.
What's included
Best for:
Teams with internal analysts who want the data and tools but don't need strategic advisory or hand-holding.
Not for:
Teams without someone who can interpret the data and act on it. Consider the Advisory Retainer instead.
Campaign management for emerging AI advertising channels.
Who it's for
Brands wanting to complement organic with paid AI visibility.
What's included
Best for:
Brands with paid search budgets who want early-mover advantage in AI-native ad placements before competitors catch on.
Not for:
Brands not yet running paid search. Get your organic AI visibility right first.
Full managed delivery for brands wanting hands-on optimization and results.
Unlike the advisory retainer, this includes hands-on execution: we create the content, build the citations, and manage the optimisation. Your team reviews and approves; we do the work.
Who it's for
Brands wanting full managed service.
What's included
Best for:
Brands who want full managed service - content created, citations built, entity authority strengthened. You set the direction, we do the work.
Not for:
Teams who just want advice. If you have execution capacity in-house, the Advisory Retainer is more cost-effective.
Full-service program for brands committed to leading their category.
Who it's for
Enterprise brands committed to owning their category in AI search.
What's included
Best for:
Enterprise brands committed to owning their category in AI search and becoming the most-recommended brand across all AI platforms.
Not for:
Brands still exploring whether AI search matters. Start with a Diagnostic to build conviction first.
Add AI search capability without building internal capacity.
Custom Claude Skills and AI workflows for marketing teams.
We build custom AI tools that extend your team's capability, from automated monitoring to AI-powered reporting.
Most clients begin with an AI Visibility Audit to understand their current position, then decide on next steps based on what they learn.
If you're a founder or small team, the SMB Assessment gives you a quick baseline in one week.
Either way, book a call and we'll help you find the right starting point.
The right engagement depends on your stage, your team, and your goals.
| Service | Investment | Timeline | Best for | Key output |
|---|---|---|---|---|
| SMB Assessment | Get in touch | 1 week | Founders, small teams | Baseline score + action plan |
| AI Visibility Audit | Get in touch | 2-3 weeks | SEO leads building a business case | Full audit + 90-day roadmap |
| 45-Day Diagnostic | Let's scope it | 6 weeks | Enterprise, multi-market | Board-ready deck + 12-month roadmap |
| Advisory Retainer | Monthly (3-month min) | Ongoing | Teams with execution capacity | Monthly reports + strategy calls |
| Platform Access | Monthly (no minimum) | Ongoing | Teams with internal analysts | Self-serve data + tracking |
| Optimization Projects | Monthly (3-month min) | 3-12 months | Brands wanting managed service | Content + citations + tracking |
| Category Leadership | Monthly (6-month min) | 6-24 months | Enterprise with ambition to lead | Full team + performance targets |
AI visibility doesn't change overnight. Here's what a realistic timeline looks like.
One-off engagements
Week 1
Keyword selection, platform analysis runs, data collection across ChatGPT, Gemini, Claude, and AI Overviews.
Week 2-3
Analysis, competitor benchmarking, report production, and executive presentation delivery.
After delivery
You have a clear picture of where you stand and a prioritised list of what to do first.
Ongoing intelligence
Month 1
Baseline established, monitors configured, first monthly report with competitive positioning and gap analysis.
Month 2-3
Trend data starts building. You see which recommendations move the needle and where competitors are shifting.
Month 3+
Quarter-over-quarter comparisons. Clear ROI narrative for leadership. Early visibility improvements visible in data.
Full execution programs
Month 1
Deep analysis, content audit, citation mapping, technical fixes. Priority pages identified and work begins.
Month 2-3
Content published, citations building, entity authority strengthening. First visibility improvements of 15-35% on target keywords.
Month 6+
Compounding returns. Brand consistently appearing in AI recommendations. 40-60% improvement targets for Category Leadership.
No vague strategy decks. Every engagement produces specific, actionable deliverables.
Straight answers to what buyers ask most.
Traditional SEO optimises for Google's ranked results. AI search visibility is about whether your brand appears when someone asks ChatGPT, Gemini, or Claude a question - and whether those models recommend you or a competitor.
The signals are different. AI models pull from third-party sources (review sites, publisher coverage, community forums) far more than brand websites. Your SEO agency optimises your site. We optimise the ecosystem of sources that AI models actually trust.
No. Keep your SEO running. Good SEO still matters for traditional search, and some of the fundamentals (site structure, content quality, schema markup) also help with AI visibility.
We work alongside your existing SEO team or agency. What we add is the layer they're not covering: monitoring AI platforms, building citation authority on third-party sources, and optimising how AI models perceive your brand.
You'll have baseline data and a clear picture of where you stand within weeks. For ongoing engagements, early visibility improvements typically appear within 60-90 days as content and citation work takes effect.
AI models update their knowledge more frequently than Google's algorithm. That means changes can propagate faster - but it also means competitors can move quickly too. The brands that start measuring now have a compounding advantage.
Good - it means you're already thinking about this. Tools like Profound, Peec, and Otterly show you where you stand. They provide monitoring and tracking. They tell you the score.
We interpret the data and tell you what to do about it. Most tools don't provide strategic context, competitor reverse-engineering, citation source analysis, or execution support. Think of it this way: monitoring tools are the thermometer. We're the doctor.
Yes, and we do this regularly. We're not replacing your SEO or PR agency. We're adding a capability they may not have yet.
In practice, we provide the intelligence layer (what's happening across AI platforms, where the gaps are, what to prioritise) and your existing agency can execute on the recommendations. Or we can handle execution directly - your choice.
Book a call or try our free AI visibility check.