When travelers ask AI where to go and what to do, is your brand in the answer?
When someone asks "things to do in Barcelona" or "best family resorts in Portugal," AI platforms give direct answers. The brands in those answers win consideration. The rest become invisible.
AI platforms heavily cite TripAdvisor, Viator, GetYourGuide, and Booking.com. Direct suppliers, hotel groups, and DMOs often don't appear at all.
AI systems pull from review sites, Reddit, and editorial publishers. Your own website content may not be in the citation set.
A query in German returns different recommendations than the same query in English. Most brands only track one market.
Each AI platform recommends different brands for the same travel query.
Your brand? Not in the answer.
Visibility intelligence built for how travelers actually search.
Track how your brand appears for "things to do in [destination]" queries across AI platforms.
50+ destinations tracked
See how you compare to Viator, GetYourGuide, TripAdvisor, and direct competitors.
Benchmark against top 10 OTAs
Understand which of your products get recommended, which don't, and why.
Product-level visibility data
Track visibility in UK, US, Germany, France, and more with native-language prompts.
6 markets, local language
85% of AI citations come from third parties, not brand websites. In travel, this means TripAdvisor, editorial publishers, and Reddit dominate.
"Best [activity] in [destination]" queries almost always return OTA recommendations over direct suppliers.
Review volume and recency matter. AI platforms favor sources with fresh, high-volume user content.
Google AI Overviews and ChatGPT cite different sources for the same travel query. Optimising for one doesn't guarantee visibility in the other.
SearchIntel is founded by Paul Byrne, who has worked with travel brands including American Express, American Airlines, and Octopus Travel, bringing 20 years of search strategy experience to the sector.
We publish quarterly analysis of AI visibility in the travel sector. The Travel AI Visibility Index tracks which brands are winning recommendations across destinations and experience categories.
Sector-level analysis of brand visibility across AI search platforms in the travel and experiences sector. Covers destinations, OTAs, and experience categories.
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