ChatGPT Is Wrong About My Company: What to Do

If ChatGPT is wrong about your company: write down the exact wrong claim, ask again several times to see whether it repeats, and open the sources the answer cites. Fix the page that carries the old fact, starting with your own site. Then ask the same questions again. OpenAI says search results and citations "can be incomplete, outdated, or incorrect" (OpenAI's help page on ChatGPT search). That page offers no correction form for businesses, so the main fix is at the source. A verified business can also update its key details in OpenAI's Business Hub.

Step 1: record exactly what it says

Start with evidence, not a screenshot a customer sent you.

Ask ChatGPT about your company by name. "What does [company] sell?" "Is [company] any good for [need]?"
Ask each question three to five times, in a new chat each time. Treat each answer as one reading, and record whether the claim repeats.
Copy the wrong sentence word for word, with the date.
Note whether the answer shows sources. This matters in the next step.

You are looking for the claim that repeats. A fact that is wrong in four answers out of five is the one to chase. A fact that is wrong once may not be worth a week of work.

Step 2: open the sources it cites

When ChatGPT searches the web, the answer may carry citations. A Sources button, when it is available, shows the cited sources and other relevant links. OpenAI's own advice: "Open a cited source to check that it supports the answer, review when it was published or updated" (OpenAI's help page on ChatGPT search).

Do that for the wrong claim. What you find decides what to do next:

Your own old page. A product page you never took down, a PDF, an old press release, a price list from two years ago.
Someone else's page. A directory listing, a review site, a comparison article, a reseller.
No visible sources. Then the answer does not tell you where the claim came from. Ask again with Search selected from the tools menu, and read any citations or Sources links that appear.

ChatGPT attached 4.0 citations to an average answer across the 100 UK buying questions in SearchIntel Study 01. You can read a list that short in full.

Step 3: fix your own pages first

These are the fixes you control. This is our working practice, not a rule OpenAI publishes.

Discontinued products. If the old page is still live, say so on it in plain words: the product was withdrawn, when, and what replaced it. We label discontinued products explicitly, so their status is not left open.
One page of current facts. What you sell, who for, where you operate, and the date the page was last checked. Keep it in ordinary text, not in an image or a PDF.
Old documents. Brochures, price lists and press releases with dead facts in them. Update them, date them clearly, or take them down.
Agreement. Your home page, your about page and your product pages should not contradict each other.

Step 4: fix the pages that are not yours

One study reported that 84% of AI citations were from earned media (Muck Rack, May 2026). So we check the relevant third-party pages as well as the company's own.

Go through the cited pages from Step 2 and ask each owner for a correction: the directory, the review site, the marketplace listing, the journalist. Give them the right fact and a link to the page on your site that states it. Then check the profiles you do control on other sites, such as business listings and social profiles, and bring them into line.

Step 5: make sure ChatGPT can read the corrected page

Check that the corrected page meets OpenAI's published requirements for appearing in ChatGPT search. There are two.

To be eligible for ChatGPT search, a site should allow OAI-SearchBot in robots.txt and let through traffic from OpenAI's published IP addresses (OpenAI's crawler documentation). Check your robots.txt, and check that your host or security layer is not blocking it.
After a robots.txt change, OpenAI says it can take about 24 hours for its search systems to adjust (OpenAI's crawler documentation).

OpenAI's help page also says ChatGPT search "sometimes partners with other search providers", and it links to Microsoft's privacy statement and Shopify's privacy policy (OpenAI's help page on ChatGPT search). So we also check that the corrected page is indexed in Bing. That is our practice, not an OpenAI instruction.

Step 6: ask again, on a schedule

Run the same questions from Step 1 a few weeks later, then monthly. Record the answer each time.

The two OpenAI pages we read give no timeframe for a correction to show up in answers. The 24 hours above is about robots.txt, not about answers. Placement in ChatGPT search "is not guaranteed", in OpenAI's words (OpenAI's help page on ChatGPT search).

Can you ask OpenAI to correct it?

OpenAI's ChatGPT search help page gives a business no form to submit a correction. The page says results "can be incomplete, outdated, or incorrect" and suggests asking ChatGPT "to search again using a specific source, date, or location" (OpenAI's help page on ChatGPT search). That is advice for retrying one search. The page does not promise a corrected answer, or any change to what other people see. Since 10 November 2026 there is a second route. OpenAI's Business Hub, in beta, lets a business claim its profile and, once verified, update key details. OpenAI calls it "a new way to provide information to ChatGPT" (OpenAI, 10 November 2026).

So the work is on the sources. Change what the answer is reading, make sure it can be read, and keep your details current in Business Hub.

When the description is vague, not wrong

Sometimes there is no false fact to point at. The answer is just woolly: it gets your category roughly right and says nothing a buyer could use.

Our reading is that this is usually a positioning problem before it is an AI problem. If no page states plainly what you do, who for, and what makes you different, there is nothing precise to repeat. Write that statement in two or three sentences. Put it on your home page and your about page, and use the same words in your profiles elsewhere.

Accurate is not the same as recommended

Getting the facts right is the first job. Being recommended is a separate test. In SearchIntel Study 02, one company was described accurately by the engines whenever it was asked about by name, in two markets. In one of those markets it almost never appeared in the engines' own searches on category questions.

Once the description is right, test the other thing: whether ChatGPT recommends your business when your name is not in the question. Our free AI brand checker runs up to five of your questions on five platforms and shows which of them named you.

Frequently asked questions

Why does ChatGPT list products we no longer sell?

Start with the answer's sources. If it cites a page that still presents the old product as current, that page is the first thing to fix. If it cites nothing, ask again with Search selected and read any sources it gives.

How long does it take for ChatGPT to update what it says about my company?

The OpenAI pages we read give no timeframe for answers to change. OpenAI says its search systems can take about 24 hours to adjust after a robots.txt update. We check monthly with the same questions.

Can I contact OpenAI to fix wrong information about my business?

OpenAI's ChatGPT search help page has no business correction form. Its advice is to open the cited sources and check them. The practical route is to correct those sources. A verified business can also update its key details in OpenAI's Business Hub, in beta since 10 November 2026.

Is it only ChatGPT?

Check the others. The platforms do not agree with each other. In SearchIntel Study 01, covering 100 UK buying questions across six platforms in June 2026, 46.1% of brand recommendations, counted for each question, were named by only one platform. What one platform says about you is not a guide to the rest.