Author

Paul Byrne, Founder of SearchIntel

Paul Byrne

Founder, SearchIntel

Paul founded SearchIntel in 2025 to answer one question for brands: does AI recommend you, and if not, why? He has spent more than 20 years in search marketing and digital strategy, on the platform, agency and client side.

LinkedIn | YouTube | paul@searchintel.tech

Background

What he writes about

How AI systems such as ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews and AI Mode decide which brands to recommend, how to measure that, and what brands can change. Research published here follows the SearchIntel methodology and editorial policy.

Research

Writing

To reach Paul about research, speaking or press, email paul@searchintel.tech. Found a mistake in something he wrote? See the corrections policy.