Profound vs Otterly.AI
Profound is an enterprise platform on custom pricing after a free trial; Otterly.AI is a self-serve tool from $29 a month. Profound lists up to nine engines on Enterprise; Otterly.AI tracks four, with three more as add-ons.
How do they compare?
| Profound | Otterly.AI | |
|---|---|---|
| AI engines covered | ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, Exa Search (up to 9 on Enterprise) | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, Google AI Mode and Gemini as add-ons |
| Published pricing | Free trial (50 prompts daily for 7 days on ChatGPT, Gemini, Google AI Overviews); Enterprise is custom; an agency plan is mentioned, price not published | From $29 a month (Lite, 15 prompts) |
| Public price? | No public price for Enterprise | Yes |
| What it measures | Answer engine insights, prompt volumes, agent analytics, AI content agents | Brand mentions, link citations and domain rankings; brand visibility index, GEO audit, prompt research, agent analytics, ChatGPT Ads tracking |
Which should you choose?
They are priced and packaged differently. Otterly.AI publishes self-serve plans, from Lite for solo marketers to Premium for mid-sized companies and agencies, plus an Enterprise tier. Profound packages its product as a custom Enterprise platform after a free trial.
Where advisory fits
Both tools now offer some automated recommendations. Automated recommendations are not the same as someone reading the answers for your questions, checking the sources and deciding what your team should do first. That is the gap we work in. (Our view, as an advisory firm.)
Want to see where AI recommends your competitors instead of you?
We look at the questions your buyers ask, what six AI platforms answer, and which sources those answers lean on. Then we set out the priorities, with the evidence for each.
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